6 Technology Hits and Flops and OK’s of 2016

By: Arna M.

  1. Samsung Galaxy Note 7

        After receiving news that Samsung’s new creation made a great first impression, the phone was simply too good to be true, and the team was horrified to see the nightmare they had created. The phone’s numerous explosions were widely covered on social media and in the news, and after only 2 months on the market, the Samsung Galaxy Note 7 was discontinued. The phone is now known internationally as its danger has been covered profusely by the media, even to the point where some airports now demand confiscation if a Samsung Galaxy Note 7 belonging to a passenger.

Conclusion: FLOP

  1. iPhone 7 and 7 Plus

        Despite an initial fuss due to the adaption of a single lightning port (RIP AUX port), the iPhone 7 was accepted into the market quite peacefully, which was concluded to be an arbitrary argument amongst some. Furthermore, 44% of iPhone owners upgraded to the iPhone 7 in 2016, which is however a decline for Apple due to upgrades in past years being in the 50-60%. We must take into consideration that Apple is constantly encountering competitive brands, and yet is able to stay on top as, arguably, the most successful technology manufacturer in the world. Kudos!

Conclusion: HIT

  1. DJI Drones

        Though the topic of drones remains a sensitive subject, specifically in military and political context, the DJI Drone has made, and continues making revolutionary advances. Although their drones are astonishing and can take beautiful aerial photos, the price far exceeds its utility. Good DJI Drones cost around €950. Yes, this is not a drill. The drone is for sure an amazing invention and will continue to be improved, but its efficiency is limited at the moment, therefore not attractive for a price of €950. DJI’s revenue jumped from $4.2 million in 2011 to $130 million in 2013 due to the release of the Phantom drone, but DJI made no such significant releases in 2016, and the statistics remained alike. Not cool, guys. Let’s hope we see something good in 2017. (Good = Maybe not €950?)

Conclusion: FLOP

  1. Apple Watch Series 2

        The Apple Watch Series 2 received far less coverage in the media in September of 2016 than the first edition in 2015. It has made great advances in just a year, staying waterproof up to 50 meters underwater and achieving a screen twice as bright as the old one. Despite the improvements, is this edition more of a success than its ancestor, the first Apple Watch? Well, “Sales growth is off the charts,” Tim Cook of Apple stated. “In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history.” The Apple Watch however, still remains as pricy as ever, beginning at €339, but considering its multiple pros, including a GPS, solid battery life and alleged “snappy performance”, it’s an item worth saving up for. Great year for Apple!

Conclusion: HIT

  1. Virtual Reality (so far)

        In 2016, multiple brands have made different VR glasses, some more advanced, others with less features, but a similar experience, in the comfort of your living room. A decade ago, no one could have imagined the fact that simply clasping your phone and a video (N.B. a special upside down, 3D VR video with two sides which can simply be found on youtube) into a pair of chunky glasses (aka the Virtual Reality headgear), and be transported to a whole other place? For as little as €120, this has become a reality for many in the past months.

Conclusion: HIT

  1. Go Pro Hero 5

        The GoPro has been quite the lone ranger this past year, but is still a product worth mentioning. The company’s release in 2016, the Go Pro Hero 5, received very positive reviews for its new and improved touch screen, water resistant sans housing, and ability to capture great quality videos with stabilization, but did not quite receive the “hype” it deserved. A factor worth considering is its price. A €400 Go Pro may seem pricy, but it truly depends on the buyer and his/her occupation and preference. Though it is a state of the art creation, what is missing for it to blow our minds? Make us run to the mall to get our hands on it? Let’s hope we find out in the 2017!

Conclusion: OK


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